When dry, dead skin cells build up on the surface of your face, they can clog pores, which potentially leads to the appearance of all sorts of things nobody wants, like dullness, skin imperfections, fine lines, wrinkles, and more. What's the solution? Exfoliating! BFF: Best Face Forever Exfoliating Face Cleanser is formulated with naturally based plant exfoliators that help keep dead skin cells from building up, so you always look beautifully fresh faced...forever.